產(chǎn)品詳情
影響工業(yè)品企業(yè)對營銷模式的選擇的最重要因素是客戶，而對客戶來說，起影響作用最主要的是企業(yè)的產(chǎn)品在客戶產(chǎn)品處的價值權(quán)重，因此價值權(quán)重是營銷模式?jīng)Q策的關(guān)鍵。 影響權(quán)重的因素很多，歸納以后主要有以下兩個：
（1）對客戶成本的權(quán)重---工業(yè)品的價格、服務(wù)、技術(shù)，多大程度上降低或增加了客戶的采購總成本；
（2）對客戶產(chǎn)品銷售力的權(quán)重---工業(yè)品的價格、技術(shù)、服務(wù)、品牌，多大程度上能夠支撐客戶產(chǎn)品銷售更高的價格、或者（和）更大的銷售量、或者降低傳播成本。
廈門市哲控工業(yè)設(shè)備有限公司
--------------------------
聯(lián)系人：小莉
手機/微信同號：13400637411
QQ：572036776
電子郵箱：572036776@qq.com
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（1）對客戶成本的權(quán)重---工業(yè)品的價格、服務(wù)、技術(shù)，多大程度上降低或增加了客戶的采購總成本；
（2）對客戶產(chǎn)品銷售力的權(quán)重---工業(yè)品的價格、技術(shù)、服務(wù)、品牌，多大程度上能夠支撐客戶產(chǎn)品銷售更高的價格、或者（和）更大的銷售量、或者降低傳播成本。
廈門市哲控工業(yè)設(shè)備有限公司
--------------------------
聯(lián)系人：小莉
手機/微信同號：13400637411
QQ：572036776
電子郵箱：572036776@qq.com
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